“MR. SMITH? DOCTOR WIKIPEDIA WILL SEE YOU NOW…”
NEW REPORT SHOWS 60% OF EUROPEAN DOCTORS ARE USING WIKIPEDIA PROFESSIONALLY
A startling new report that has been released by Insight Research Group reveals that as many as 60% doctors in Europe are using Wikipedia in a professional capacity. The global market research company interviewed 300 GP’s across Europe for the new report, that looks a how regularly doctors access the Internet for personal and professional reasons.
The statistics this has revealed has caused a great deal of surprise, especially when it jumps up to 69% when analysing how many GP’s use social media sites for professional reasons, such as LinkedIn, YouTube, Twitter and Facebook. The Wikipedia site is honest about the fact that anonymous contributors who receive no reward write everything on their site. This is effect means that everything on there in unsubstantiated.
“The issue that needs debate here is whether this is a surprise to patients and doctors alike, as it is clearly a forum that GPs do refer to,” said Damian Eade, Director at Insight Research Group, who spearheaded the research. “The report is certainly not saying Wikipedia, and other social platforms, are not exceptional fonts of knowledge for the public. But should it be a sensible and reliable place for medical professionals to turn to?”
The report highlighted that across Europe the social web is not just a method embraced by young doctors either. Across all markets a surprising 75% of doctors in the 51-60 age groups stated that they regularly used Wikipedia for professional use.”
And it seems the web has now become integral to the whole experience of visiting your doctor. Half of those doctors interviewed (50%) are also recommending specific websites for patients to visit, following their consultations. 87% are advising certain sites for further background or education on their condition, 70% for additional support and advice and 69% for more information regarding treatment and medication.
The report has further reinforced the view of many that we are now living in the era of the ‘ePatient’ – where the web has become a trusted tool for not only daily tasks, but also health-related matters.
“The ePatient is here to stay. But we have to investigate whether patients are accessing the right type of websites when it comes to health issues they, or their loved ones, are facing,” continued Damian Eade. “Whether it’s researching illnesses, sharing experiences, making recommendations or providing moral support for other patients around the world, the social web has reinvented health advice, and we need to make sure the right advice is on hand for people.”
According to the Office for national statistics, 42% of Britons have sought health-related information online within the past three months, and nearly a fifth of web users use the web as their first port of call when investigating a health concern. Whether the news today of doctors using sites like Wikipedia for their own professional use is going to help the situation, or not, remains to be seen.