Bowie Says “blood donors can be heroes, and for more than just one day”

Bowie-inspired poster appeals for donors to ‘come back’
during National Blood Week (10-16 June 2013)

In an effort to stop a regular decrease in blood donors the NHS Blood and Transport Trust  is asking for people that have donated before to ‘come back’ to its centres and donate once again during the 2013 National Blood Week. The organisation is hoping to catch the public’s attention with a celebrity driven poster campaign that takes its inspiration from David Bowie.

Actresses Claire Sweeney, Dawn Steele, Wendi Peters and Pooja Shah have all re-created Bowie’s iconic Aladdin Sane album shot* to encourage people to ‘come back’ and register. Each celebrity has a personal connection to blood donation. Claire’s brother and Wendi’s husband are both alive due to blood transfusions, Dawn received one after the birth of her daughter and Pooja has been a regular donor for years.

Claire Sweeney said: “My brother’s still here today thanks to a blood transfusion so I know how important it is. Giving blood saves lives – you really can be a hero, for more than one day. So if you haven’t donated for a while or ever before do consider coming forward to register.”

Over the last decade the number of regular donors has fallen by almost a quarter (23%).  The decline has been highest among people in their 30s, with a 48% drop. Lack of time is a barrier to donation for 9% of people, and for more than one in ten (11%)** not knowing what’s involved has stopped them from donating.

Jon Latham, Assistant Director of Marketing at NHS Blood and Transplant, said: “For this year’s National Blood Week, we’re asking people to come back and give blood. We need a steady supply of blood, which has a short shelf life, to help save and improve patient lives. To achieve this we need a large group of regular donors, so we hope David Bowie isn’t the only one making a welcome return this summer.”

Anyone aged between 17-65, weighing more than 50kg (7st 12lbs) and in general good health could potentially start saving lives by becoming a blood donor.  There is no upper age limit for donors who have donated in last two years.  For more information or to book an appointment visit www.blood.co.uk or call 0300 123 23 23.