British Tinnitus Association approves the Sound Asleep Pillow

With Tinnitus Awareness Week approaching on 8 February 2010, the British Tinnitus Association has agreed that the The Sound Asleep Pillow ( can be a  key distraction method for sufferers of tinnitus and that the product can be highly effective in reducing the symptoms of tinnitus.

Tinnitus is a sensation of hearing noise in the absence of an external sound. Sufferers cite ringing, whistling, and buzzing sounds as the most common noises which can cause sleep deprivation, mood swings and affect overall quality of life.  For many, peace and quiet is the perfect antidote to daily stresses – this is not the case for tinnitus sufferers.  Tinnitus is now one of the most common health problems facing the UK with almost five million suffering from the condition at some point in their life. Working in loud environments, such as night-clubs and family history can cause the onset of tinnitus. As there’s currently no cure for the condition and very few treatments on offer which actually work, doctors often advise patients to simply listen to music or the radio whilst falling asleep.

The Sound Asleep Pillow, ensures people who suffer from the condition are distracted from the noise and can peacefully fall asleep. This revolutionary ‘pillow with a speaker’ allows users to comfortably listen to the recordings of their choice without disturbing their partners or having to use headphones.  Made from high quality materials, the Sound Asleep Pillow adapts to the natural body shape by providing superior comfort and support for the perfect night’s sleep. Its soft filling means the speaker is undetectable and unnoticeable to the touch.

As well as a remedy for tinnitus, numerous research studies have shown the effectiveness of background noise for also calming restless sleepers and insomniacs. The Sound Asleep Pillow allows users to listen to whatever they want in the least intrusive, most convenient way possible.

David Baguley, Consultant Audiological Scientist, Head of Audiology at Cambridge University Hospitals and professional advisor to the British Tinnitus Association, commented: “When we go to bed we are surrounded by quiet. But due to the lack of external noise people with tinnitus can find that their ‘tinnitus noise’ becomes much starker. This can lead to sufferers feeling more vigilant and alert which stops them from sleeping.  If a tinnitus sufferer is receiving treatment for their condition then the British Tinnitus Association advises that a device such as a pillow speaker could help to relieve symptoms of tinnitus in the quiet of the night.”

Baguley added however: “It is extremely important that anyone with tinnitus seeks professional advice so that they can access the correct care for their condition. If a sufferer is receiving treatment then they could try using a pillow speaker to help alleviate the noise of tinnitus at night.”

And for those unlucky enough to sleep next to teeth-grinders, serious snorers or sleep talkers, the ‘Sound Asleep’ Pillow can provide welcome respite and distraction. The brand new, Memory Foam Pillow is the newest addition to the Sound Asleep range.

The ‘Sound Asleep’ Memory Foam Pillow costs £30; and the ‘Sound Asleep’ traditional pillow costs £15, but may be cheaper in some stores, e.g. Amazon (see below).

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