Kids do not need to be addicts to take drugs

We can bury our heads in the sand as much as we like, or refuse to acknowledge their existence, but drugs are still prevalent in our society and show no signs of disappearing any time soon. The mistake many make is to automatically assume that anyone who takes drugs is an addict, or junkie, when the fact remains that the majority take them sporadically as a sort of recreation.

Whether smoked, inhaled, injected or swallowed in tablet form, drugs are dangerous, and the pictures of youngsters who have died after popping one pill is testament to that. For a while now a nationwide campaign has been running that encourages young people to talk about drugs. ‘Talk to Frank’ has been highly successful so far, but there is still much work to be done to stem the never ending stream of youngsters sampling drugs.

One puff or pill does not make you an addict, but the high you get can make you want to take more. It is when you find that you are starting to need it rather than want it, that the problems really begin. Frank is an unbiased advice service that can answer any questions you may have about drugs, and offer a listening ear on a sensitive subject that many feel unable to talk to family or friends about.

A series of ads is part of the campaign, and each one deals with a different aspect of drugs. One shows three swimmers on a podium receiving their medals after a race. As the camera pans out we see one of them has their trunks down. The tagline for this ad is that when you take drugs you don’t always know what you’re doing, and that is one of the most frightening aspects of drug use, even recreational.