Liquorice Lip Balm for Summer Cold Sores

A new lip balm containing liquorice could help reduce the frequency and intensity of cold sore outbreaks. The problem is that once you contract the cold sore (herpes simplex) virus you have it for life.

The herpes cold sore virus can be picked up from one simple kiss with an infected person, which is why over 30 million people in the UK carry the virus.

For many, once they get the virus, they experience regular outbreaks of cold sores, sometimes as often as once a month and especially during the summer as the sun itself is a major trigger. Some people feel so self-conscious about their cold sores that during an outbreak they feel unable to socialise or be intimate with partners.

Liquorice Balm helps reduce such regular outbreaks. Unlike conventional treatments, due to its naturally derived ingredients, suffers can wear the lip balm at all times, meaning that the intensity of the cold sore outbreaks could be diminished before they really have a chance to take hold.

The key cold sore fighting ingredient in liquorice is glycyrrhizic acid (GA). GA specifically targets the genes that are required to maintain the virus in its latent state by interfering with the production of special proteins that feed the infected cells. Recent research published in the US Journal of Clinical Investigation has shown that liquorice actually has the ability, in some cases, to eradicate the cold sore virus which lies dormant in between outbreaks.

Liquorice Balm can be rubbed into lips as often as necessary and not only does it help reduce cold sore outbreaks and their intentsity, it is also a nourishing balm that helps keep lips well-conditioned and smelling candy-shop sweet.

Liquorice Balm costs £10.99 for 30g call: 0844 7009975 or visit www.skinshop.co.uk