Vinnie Jones shows you how to save a life

For many years now, people have been under the misconception that if somebody has stopped breathing, you should give them the kiss of life. The British Heart Foundation, or BHF have now refuted this, saying the best thing you can actually do for somebody who isn’t breathing is to administer only hands on CPR. Those untrained should definitely give the kiss the miss, and a great new campaign has been launched to get this point across.

A TV ad featuring legendary hardman footballer turned actor Vinnie Jones illustrates perfectly as there should be no more kissing, just hard and fast chest compressions to the beat of the Bee Gees ‘Staying Alive’. The BHF, backed by the Resuscitation Council of the UK, say that this is the only kind of CPR that anyone without the proper training should attempt, and the video clearly shows exactly where on the chest to do it.

A nationwide poll showed that when members of the public saw somebody who was in cardiac arrest, they held back from assisting for two main reasons; firstly, they were worried about the whole kissing thing and catching something, and secondly they didn’t want to make matters worse by doing it wrong. The plain fact is that is nobody does anything that person will die, and that’s what this campaign is all about.

In the ad we see Vinnie with a couple of his henchmen telling us how there are times in life when being tough comes in handy, like when a geezer collapses in front of you. He stresses that you must first call 999, then start hard and fast compressions on the chest. With ‘Staying Alive’ playing in the background, it emphasises the importance of the regularity of these compressions so that they can really make a difference.